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4 reasons why the younger generation are beginning to embrace e-bikes

Updated: Jan 21, 2021

2020 hasn’t just changed the way we work but also the way we travel. The younger generation is beginning to embrace e-bikes, e-scooters and car-sharing. But why is this? Here are 4 reasons why the younger generation are beginning to embrace e-bikes.


Micro mobility is on the rise. It’s said that 29% of the younger generation plan to prioritise e-bikes within the future, allowing them to become greener. Even before the Covid-19 pandemic, there was an increase in micro-mobility due to the freedom they bring.

Share - don’t buy

It’s said that future generations may never become car owners, they are more likely to consider car-sharing. Which will mean there will be less amount of cars on the road, it also has the potential to allow younger generations to have access to electric cars. Which do have a higher price tag, but are better for the environment.

Reducing your carbon footprint

E-bikes could cut UK carbon travel emissions in half. By replacing 20% of your driving with e-bike travel, you would reduce cordon admission by 4-8 million tonnes each year, it’s as simple as that.

City living

The e-bike trend has been growing hugely within cities. City driving can be stressful and traffic fueled. Not only this the parking can be very expensive, this is where e-bikes come into their own. You can ride through a city at ease, getting to your destination fast and not having to pay for parking. The younger generation is seeing that their daily commute no longer needs to be long or expensive.

E-bikes are cheap to run, allow you to miss the traffic and are great for the environment, no wonder the younger generation are buying into them. Why not give it a try yourself, shop our e-bikes today and check out our other blog to find out more about e-bikes.

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